Expert Digital Video Marketing Services

Digital Zoetrope Productions specializes in creating digital video marketing for our clients. We create specific, engaging, targeted content that is designed to have specific results with a specific audience.

By utilizing various video mediums, such as social media, YouTube, and streaming services, we can get your message out to a wide range of potential customers, while also utilizing very specific tools to narrow that audience down to the BEST potential customer.

This ensures that your message is getting across to the RIGHT customer, at the RIGHT time, and as EFFICIENTLY as possible to generate results that are timely and on budget.

So how do we do that? The information and videos on this page describe our process and what we can offer you as you try to expand your business, brand, or awareness. To learn more in-person or over a virtual meeting, please contact us by filling out our contact form.

Digital Video Marketing

Attaining Business Growth Through Video and Social Media

professionals is that they need to do a better job of using social media. The reason it often doesn’t get done is because they either don’t understand how it works or they don’t have the time. Sometimes both.

going to have to get over this hump. Because we’re willing to bet that your competitors are already doing it.

The good news is utilizing social media with video marketing is easier than you might think. Many people think that you need to spend a lot of money on video production or employ a social media team to make effective videos for social media. That’s simply not the case.

aware of your business and what you have to offer. Social media offers you the tools to do this, whether it be with a large, big-budget commercial, or with a smaller, talking-head video like the ones you see on this page.

audience-building tools, geo-targeting tools, or ROI tools, all of it is available to you. You just need to know what to look for and how to set it up.

for your advertising needs is not for you, look into all the ways that it can benefit you.

Developing an Effective Video Content Strategy

The trick is to create the right kind of content and send it to the right kind of audience.

and/or your goal and figure out who really is the ideal prospect. This might be people of a certain demographic, people from a certain region, people with a specific career goal, etc. Whatever it is, there’s usually something consistent that makes up who your best customer or target audience is.

you need to think about the message that will resonate with them specifically.

For example, let’s say that you’re a semiconductor company that needs to market to electrical engineers. Ask yourself, what are the concerns or challenges that those engineers have that your company can solve? If they need a digital power chip they can easily program with software. Consider making a series of videos showing how easy your digital power chip is to program.

Make a video highlighting just that. It’s important to make video content that touches on various different angles of the product or solution that you provide.

in on the perfect message for your perfect customers.

With digital video marketing, it is possible to not only know how many times your videos have been viewed but also how long they’ve been viewed and whether or not somebody engaged with it with a like, a share, a click through a link, etc.

watched your video on how easy it is to program your new digital power chip for over 75% of the video’s length, and then liked it, and/or shared it, it’s pretty safe to assume that person is interested in your product. information that tells us your content is resonating.

with another video or ad that attempts to further engage them. Now you have a real quality lead.

you know what content to make more of and which ones don’t work as well. This allows you to fine-tune your strategy to make it even more effective going forward. That way you are sending the right videos to the right audience at the right time.

If you want to learn more about how we can set up a digital marketing strategy for you, feel free to contact us at DigitalZoetrope.com

Connecting the Right Content to the Right Audience

advertiser is to get the right message out to the right audience.

So how do you do this?

Why? Because of all the tracking data you can derive from digital video.

Unlike simple text or image based ads, you can track how long somebody watches a video.

marketing a new phone, but you’re not sure if your message should be the long battery life or the large screen. Well, you can make two different videos that highlight different features and then track engagement on each video. If it turns out that people watch the battery video for an average of 25 seconds, but the larger screen video for 54 seconds, then you can safely assume that your audience cares more about the larger screen message.

then go on to actually engage with your website, or click on a link, or purchase the phone.

Once you know what message is resonating with the right audience, you know exactly where to spend your ad dollars and you know exactly what content is striking a chord with them.

How to Make Effective Marketing Videos on a Budget

The problem is that creating video can occupy a lot of time and resources. So how do you get around this problem?

Time, creative content, manpower, and budget.

The challenge here is the time it takes to write, shoot, and edit a video. The only way to tackle

There’s a good chance that you already know what your average customer is looking for or needs from your business. Start by making videos that directly address what they need.

If your business doesn’t have a large enough team to dedicate to making videos, consider hiring a video production company or freelancers.

The budget. Creating great video content does not have to cost a fortune. It simply needs to be produced and planned out efficiently so that you maximize the amount of content you create while on set. Next, it needs to be distributed to the right audience at the right time.

to ensure that you are getting a return on your investment. Tracking your results is key. Once you know that you are getting a good return on your investment, creating more video content will become your best method of marketing because you will have measurable results that will let you know

well, good news. We here at Digital Zoetrope specialize in helping businesses and organizations just like you.

How to Justify Your Video Marketing Investment

is the most powerful way to advertise a business. However, it can also be one of the more potentially expensive forms of advertising.

With the right message and talented crew, you can make video ads fairly cheaply and quickly.

it’s effective for you or not. and more accurately than other forms of advertising.

For example, a banner ad or text-based social media post can tell you how many impressions it got, but it can’t really tell you how engaged the customer was with it. Short of measuring a link click or a like or share.
With a video, however, you can also track how long someone watched it. Maybe they watched it to 50% or 75%? That little bit of extra information is powerful because you can then stack that video ad with follow-up ads only for the people who reached a certain threshold. This means that you’re only spending advertising dollars on people that you are fairly certain are interested in your product, which in turn makes your investment much more likely to succeed.

your video strategy is going to work, it’s just simple math to figure out what your ROI is going to be, thus giving you all the data you need to justify that investment.

How to Advertise Effectively as the Media Landscape Evolves

but ever changing times in the advertising business. Just a few years ago, it was pretty much common knowledge that video advertising on TV was the gold standard.

has fractured the media landscape more than ever.

their most desired audience have never been better for video. It’s now possible to reach your most desired potential customer cheaper and more accurately than ever before.

The internet of course!

networks with the powerful tracking tools of Google Analytics, it is now possible to identify, target, and track the perfect customer.

it’s now possible to track the results of your video marketing more accurately than ever. This means that dollar for dollar you can make video marketing the most effective, cost-effective advertising strategy for your business.

is to educate yourself on these powerful tools. We can help you do just that. If you’re interested, please don’t hesitate to contact us.

 

Schedule a 30-minute Call to Discuss How Digital Zoetrope Productions Can Make Video Marketing Work For You.

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