Advertising through a Commercial
A TV commercial is a very popular and important form of advertising. Whenever a person or company wants to create a TV commercial, there are some important components to keep in mind.
The purpose of a commercial is to convince the viewers to purchase your product or service. The script should be short, yet possess key points that will capture the interest of others.
Whether it’s people, objects or a combination of both, the visuals will have an impact on the commercial. The visuals used should relate to the product and perfectly suit the subject matter.
What’s the point of having a good script and great actors if the production quality is low? It’s important that both audio and visual are of high quality and match well with the other.
If need help producing a commercial, turn to Digital Zoetrope Productions. Get assistance in creating a high-quality TV commercial that meets your budget.
Digital Zoetrope Productions just won a 2014 ADDY Award for our TV commercial for Computer Experts entitled, “Cell Phone Toilet”. The :15 TV spot follows a young woman who makes the surprisingly common mistake of putting her cell phone in her back pocket and then using the restroom. Let’s just say, water damage ensues. The spot was designed to highlight the fact that one of Computer Experts’ services is cell phone repair, even water damaged ones.
The spot was shot and produced in February of 2013 using Digital Zoetrope Productions’ Canon 60D camera package with our 28-74mm f2.8 zoom lens and our 30mm f1.4 prime lens. Post-production was completed on our Final Cut Pro edit suite and the titles and video were composited in Adobe After Effects CC. It then aired throughout Brevard county Florida on Bright House Cable across a variety of networks.
In addition to the ADDY Award for Computer Experts, Digital Zoetrope Productions also provided production services for several other ADDY Award winners including several TV spots for Space Coast Cancer and the Department of Space Coast Tourism.
The ADDY Awards are conducted by the American Advertising Federation. The ADDYs represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.
Digital Zoetrope Productions recently completed work on two :60 TV commercials for the Visiting Nurses Association (VNA). Both spots were produced primarily with DZ’s new Sony F5 CineAlta camera. The spots are testimonial based and recount the experience of two individual’s experiences with the VNA’s Hospice House. In addition to the Sony F5, we shot a second angle of the interviews with a Canon 5D Mark III. Lighting consisted of primarily Kino Flo Diva lights and a few ARRI fresnels. Post-production was completed on our Adobe Premiere Pro CC edit suite. The spots were contracted through the VNA’s agency, Tight Line Productions.
Digital Zoetrope Productions shot this TV ad for Lexus of Melbourne entirely with our new Canon 60D DSLR rig. We primarily shot it with a Canon 18mm – 135mm f3.5 – 5.6 lens. The spot was edited by Automotive Ad Group.