A video that Digital Zoetrope Productions produced for L3Harris’ EWeek 2020 celebration won both a Gold ADDY Award and Best of Show at the 2021 Space Coast Advertising Federation’s ADDY Awards.
EWeek or Engineers Week is a national celebration that promotes science, engineering, and STEM education. L3Harris, a Fortune 500 Aerospace and Defense Prime, annually holds events throughout their company and often commissions a video to put out on social media to help celebrate. Digital Zoetrope Productions has produced several of these videos over the year, but in the 2020 version, the idea was to tell a story about a boy who is inspired to become an engineer after watch a rocket launch. The video follows the boy’s journey as he grows up to ultimately fulfill his dream.
The video was shot over the course of two days on location in Palm Bay, FL, and was shot using a RED Dragon-X camera.
The concept, developed by L3Harris’ outstanding marketing team and Digital Zoetrope, was received positively when it was released year. Winning the Best of Show award is the crowning achievement for the cast and crew who put this video into motion and we were proud to be a part of it.
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