Digital Zoetrope and L3Harris win Best of Show at the 2021 Space Coast ADDY Awards

Digital Zoetrope and L3Harris win Best of Show at the 2021 Space Coast ADDY Awards

A video that Digital Zoetrope Productions produced for L3Harris’ EWeek 2020 celebration won both a Gold ADDY Award and Best of Show at the 2021 Space Coast Advertising Federation’s ADDY Awards.

EWeek or Engineers Week is a national celebration that promotes science, engineering, and STEM education. L3Harris, a Fortune 500 Aerospace and Defense Prime, annually holds events throughout their company and often commissions a video to put out on social media to help celebrate. Digital Zoetrope Productions has produced several of these videos over the year, but in the 2020 version, the idea was to tell a story about a boy who is inspired to become an engineer after watch a rocket launch. The video follows the boy’s journey as he grows up to ultimately fulfill his dream.

The video was shot over the course of two days on location in Palm Bay, FL, and was shot using a RED Dragon-X camera.

The concept, developed by L3Harris’ outstanding marketing team and Digital Zoetrope, was received positively when it was released year. Winning the Best of Show award is the crowning achievement for the cast and crew who put this video into motion and we were proud to be a part of it.

4 Reasons Why Videos Are Great For Your Business

4 Reasons Why Videos Are Great For Your Business

A Guest Blog by Katie Conlon

As a business owner, you’ve likely heard that “content is king” when marketing is being discussed. Written content can be effective for many audiences, but in 2017, visual marketing is a much more powerful tool if you’re looking to increase interactions, conversions and sales.

Integrating video into your marketing strategy is the best move for your business and not just because it’s a popular choice today. Video offers advantages you can’t get from written content.

Here are 4 of the many reasons why your marketing strategy should include video:

Rank Higher on Google

Google’s algorithm considers more than 250 different factors when creating search rankings. One of the more important ones is called “dwell time,” or how long visitors stay on your website. We don’t have access to this data, only Google does, but the idea behind it is that if consumers and viewers are spending a lot of time on your site, it must have high-quality content. One of the best ways to attract and keep visitors on your site is with a short video of high quality content.

Reach More Potential Customers

One of the benefits of using video in your marketing campaign is the expanded reach that comes with it. Video marketing provides both business owner and customer, access to free, high traffic sources like YouTube, Vimeo, and Daily Motion. These platforms may be the most cost-effective way to get your product or business out to the masses.

If you create a video and post it on youtube, embed it on your website and share it on other social media platforms, you will also reap the benefits from a Google Ranking perspective. Those video links with high-quality content, will help boost your reach and rank locally, which, in turn, will broaden your reach and increase your rank.

Infuse Personality Into Your Brand

Video is one of the best ways to inject your personality into your message. It can establish trust, and connect with potential customers on an emotional level–which is something written copy struggles to achieve. This is partially because most written copy comes across as boring or sterile, and when marketers try to hype it up with exclamation points, capitalized words, and italicized sentences, it looks childish and unprofessional.

Your visitors are looking to do business with a company they know, and trust. If you’re a genuine business person who provides a great service or offers a great product, relying on a nice logo and anonymous web copy will only lump you into a mediocre group of your competitors. Video will help you stand out amongst the crowd, and be recognized for your merits.

Professionalism

Integrating video into your business strategy and onto your website shows your viewers your company embraces technology, and is both adaptive and creative. Viewers will equate the quality of your videos with the quality of your product or company. This is why video marketing is crucial to your business, but it’s also why you need to hire a professional videographer.

Your marketing videos need to show a high degree of professionalism, one that is not easily attained by an amateur. Trust a pro to set up the right shots, stage the perfect lighting and achieve the highest production value. A videographer has both the expertise and the proper equipment to shoot a perfect marketing video for your business. Tools like a lighting rig, a gimbal stabilizer, camera monitors, and camera jibs, are all necessities. An iphone just won’t cut it these days, because the success of your business is on the line.

Video marketing will make a lasting, human connection with your customers; you can use it to show visitors you’re more than just another faceless online operation and relate to them on a deeper, more emotional level. This pays off in the form of extended reach, credibility, and relatability, which will in turn lead to more sales.

Digital Zoetrope Wins Five Addys

Digital Zoetrope Wins Five Addys

On February 21st, Digital Zoetrope Productions won 5 ADDY Awards from the American Advertising Federation. The 5 awards were for three different clients, Intersil corporationCruiseOne and Hear Gear. The first of the awards was for the video, “Power Your Future”, done for Intersil. “Power Your Future” is a video that details why Intersil is a great place of employment. The second award was for the “Power Your Future” campaign, which was a series of videos done for Intersil’s Human Resources Department. The third award was for the “Focus on Power Management” campaign for Intersil. This campaign was a series of videos that highlight the new Power Management technologies and direction for Intersil’s semi-conductors. The fourth award was for “Mason’s Surprise Cruise”, a heart warming video about a free cruise given to a needy family by CruiseOne. The fifth and final award was for “Free Wavez – Be Unstoppable!” done for Hear Gear with Tight Line Productions acting as the agency. “Be Unstoppable!” is a video that showcases Hear Gear’s innovative wireless earbuds.

The five ADDY Awards won by Digital Zoetrope Productions represent a perfect sweep as DZ had five nominated videos and won with all five. This marks the second year in a row that Digital Zoetrope Productions has won an ADDY award, winning an award in 2014 for a television commercial done for Computer Experts.

You can watch the award winning videos below.

Power Your Future at Intersil

Intersil Power Management

Mason’s Surprise Cruise

Free Wavz…Be Unstoppable

Power Your Future Campaign

Reasons To Use A Video Production Company

Reasons To Use A Video Production Company

Get the Best Possible Video

Regardless the purpose of the video, you always want to guarantee it’s of high quality. There is the option to create the video yourself; however, utilizing a professional video production service is a better option.

The Right Equipment

A quality video requires more than a video camera. Production companies possess high-quality video cameras, lighting equipment and video editing software that are necessary to create outstanding videos.

Experienced in Script Writing

Your video should get its message clearly across to the audience. Video production companies are experienced in writing scripts that can get the message across in an effective way.

Save Time

Unless you are highly experienced in video editing and production, producing the final work can be time-consuming. Professional production companies can save you time having the final edit ready in a timely manner.

The next time you need to create a video, choose a professional video production company to assist you. Digital Zoetrope Productions offers exception video production services that results in quality videos every time.

Three Important Components for Creating a TV Commercial

Three Important Components for Creating a TV Commercial

Advertising through a Commercial

A TV commercial is a very popular and important form of advertising. Whenever a person or company wants to create a TV commercial, there are some important components to keep in mind.

The Script

The purpose of a commercial is to convince the viewers to purchase your product or service. The script should be short, yet possess key points that will capture the interest of others.

The Visuals

Whether it’s people, objects or a combination of both, the visuals will have an impact on the commercial. The visuals used should relate to the product and perfectly suit the subject matter.

The Production

What’s the point of having a good script and great actors if the production quality is low? It’s important that both audio and visual are of high quality and match well with the other.

If need help producing a commercial, turn to Digital Zoetrope Productions. Get assistance in creating a high-quality TV commercial that meets your budget.

Digital Zoetrope Productions wins 2014 ADDY Award

Digital Zoetrope Productions wins 2014 ADDY Award

Digital Zoetrope Productions just won a 2014 ADDY Award for our TV commercial for Computer Experts entitled, “Cell Phone Toilet”. The :15 TV spot follows a young woman who makes the surprisingly common mistake of putting her cell phone in her back pocket and then using the restroom. Let’s just say, water damage ensues. The spot was designed to highlight the fact that one of Computer Experts’ services is cell phone repair, even water damaged ones.

The spot was shot and produced in February of 2013 using Digital Zoetrope Productions’ Canon 60D camera package with our 28-74mm f2.8 zoom lens and our 30mm f1.4 prime lens. Post-production was completed on our Final Cut Pro edit suite and the titles and video were composited in Adobe After Effects CC. It then aired throughout Brevard county Florida on Bright House Cable across a variety of networks.

In addition to the ADDY Award for Computer Experts, Digital Zoetrope Productions also provided production services for several other ADDY Award winners including several TV spots for Space Coast Cancer and the Department of Space Coast Tourism.

The ADDY Awards are conducted by the American Advertising Federation. The ADDYs represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.

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