A video that Digital Zoetrope Productions produced for L3Harris’ EWeek 2020 celebration won both a Gold ADDY Award and Best of Show at the 2021 Space Coast Advertising Federation’s ADDY Awards.
EWeek or Engineers Week is a national celebration that promotes science, engineering, and STEM education. L3Harris, a Fortune 500 Aerospace and Defense Prime, annually holds events throughout their company and often commissions a video to put out on social media to help celebrate. Digital Zoetrope Productions has produced several of these videos over the year, but in the 2020 version, the idea was to tell a story about a boy who is inspired to become an engineer after watch a rocket launch. The video follows the boy’s journey as he grows up to ultimately fulfill his dream.
The video was shot over the course of two days on location in Palm Bay, FL, and was shot using a RED Dragon-X camera.
The concept, developed by L3Harris’ outstanding marketing team and Digital Zoetrope, was received positively when it was released year. Winning the Best of Show award is the crowning achievement for the cast and crew who put this video into motion and we were proud to be a part of it.
On February 21st, Digital Zoetrope Productions won 5 ADDY Awards from the American Advertising Federation. The 5 awards were for three different clients, Intersil corporation, CruiseOne and Hear Gear. The first of the awards was for the video, “Power Your Future”, done for Intersil. “Power Your Future” is a video that details why Intersil is a great place of employment. The second award was for the “Power Your Future” campaign, which was a series of videos done for Intersil’s Human Resources Department. The third award was for the “Focus on Power Management” campaign for Intersil. This campaign was a series of videos that highlight the new Power Management technologies and direction for Intersil’s semi-conductors. The fourth award was for “Mason’s Surprise Cruise”, a heart warming video about a free cruise given to a needy family by CruiseOne. The fifth and final award was for “Free Wavez – Be Unstoppable!” done for Hear Gear with Tight Line Productions acting as the agency. “Be Unstoppable!” is a video that showcases Hear Gear’s innovative wireless earbuds.
The five ADDY Awards won by Digital Zoetrope Productions represent a perfect sweep as DZ had five nominated videos and won with all five. This marks the second year in a row that Digital Zoetrope Productions has won an ADDY award, winning an award in 2014 for a television commercial done for Computer Experts.
Digital Zoetrope Productions just won a 2014 ADDY Award for our TV commercial for Computer Experts entitled, “Cell Phone Toilet”. The :15 TV spot follows a young woman who makes the surprisingly common mistake of putting her cell phone in her back pocket and then using the restroom. Let’s just say, water damage ensues. The spot was designed to highlight the fact that one of Computer Experts’ services is cell phone repair, even water damaged ones.
The spot was shot and produced in February of 2013 using Digital Zoetrope Productions’ Canon 60D camera package with our 28-74mm f2.8 zoom lens and our 30mm f1.4 prime lens. Post-production was completed on our Final Cut Pro edit suite and the titles and video were composited in Adobe After Effects CC. It then aired throughout Brevard county Florida on Bright House Cable across a variety of networks.
The ADDY Awards are conducted by the American Advertising Federation. The ADDYs represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.