Free Wavz Video Shoot with Sony F5

Free Wavz Video Shoot with Sony F5

 

Digital Zoetrope Productions was hired by Tight Line Productions recently to shoot and edit a video highlighting the ease of use of the Free Wavz wireless headphones during workouts. The video was shot primarily with our Sony F5 Cinealta camera. A GoPro Hero 3+ attached to a Phantom Quadcopter also was used for a few aerial shots.

For many of the exercise shots such as the CrossFit sequence and Boxing sequences, we utilized the F5’s high frame rate capabilities and recorded at 180 frames per second. This allowed us to slow down and ramp up the video in post to create a unique look for the video.

Free Wavz are wireless headphones made by Hear Gear and are designed for workouts. So to show off the freedom wireless headphones give you, we shot four “Vignettes” with different workouts, Boxing, Weight Lifting, CrossFit and Running.

The first 3 vignettes were shot in a gym while the running vignette was filmed along the causeway and riverfront in Melbourne. The Sony F5 primarily shot with our 24-78mm f2.8 lens with a couple of shots utilizing our wide angle 12-24mm f4 lens and our 50mm f1.4 Zeiss prime lens. Lighting was primarily accomplished with Kino Flo Diva lights and Mole Richardson Baby and Tweeny LED lights.

Post-production was completed on Digital Zoetrope’s Adobe Premiere Pro editing system. The Sony F5’s robust codec and S-Log2 capabilities allowed us to really play with the color correction in post to give the video a more “edgy” look. Check out the finished video above.

Digital Zoetrope Productions wins 2014 ADDY Award

Digital Zoetrope Productions wins 2014 ADDY Award

Digital Zoetrope Productions just won a 2014 ADDY Award for our TV commercial for Computer Experts entitled, “Cell Phone Toilet”. The :15 TV spot follows a young woman who makes the surprisingly common mistake of putting her cell phone in her back pocket and then using the restroom. Let’s just say, water damage ensues. The spot was designed to highlight the fact that one of Computer Experts’ services is cell phone repair, even water damaged ones.

The spot was shot and produced in February of 2013 using Digital Zoetrope Productions’ Canon 60D camera package with our 28-74mm f2.8 zoom lens and our 30mm f1.4 prime lens. Post-production was completed on our Final Cut Pro edit suite and the titles and video were composited in Adobe After Effects CC. It then aired throughout Brevard county Florida on Bright House Cable across a variety of networks.

In addition to the ADDY Award for Computer Experts, Digital Zoetrope Productions also provided production services for several other ADDY Award winners including several TV spots for Space Coast Cancer and the Department of Space Coast Tourism.

The ADDY Awards are conducted by the American Advertising Federation. The ADDYs represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.

Digital Zoetrope Produces Human Resources Video with the Sony F5

 

Recently Digital Zoetrope Productions produced a human resources video for Intersil utilizing our Sony F5 Cinealta Camera package. The video, entitled “Power Your Future”, is intended to entice potential candidates to consider a career with the semiconductor company. The video was shot at Intersil’s corporate headquarters in Milpitas, CA and incorporated both DZ’s Sony F5 camera as well as our Canon 60D camera which primarily captured a second angle of the interviews from our Kessler pocket dolly. Most of the lighting consisted of 2 LED 1×1 panels and/or available light. The outstanding dynamic range of the F5 was instrumental in allowing us to shoot several of the interviews outside on Intersil’s campus. Almost all of the interviews were shot in S-Log2 which allowed us to have a lot more to play within color-correction in post. Post-production was completed back at DZ’s editing facility in Florida and was done with our Adobe Premiere Pro CC suite.

Digital Zoetrope Creates a Video Blog for a Comic Book

 

Recently, Digital Zoetrope Productions teamed up with Blue Juice Comics to produce a series of video blogs for BJC’s The Accelerators comic book. The blogs were shot with a combination of cameras, including the Canon 5D MKIII, Canon 60D and Panasonic HVX-200. The idea behind these blogs is to give the readers a behind-the-scenes look into how comic books are created from the ground up. The interview setups were really quite simple with nothing more than a key light and hair light used in most situations. This allowed us to keep a small footprint and utilize a small crew. For the “b-roll”, DZ was given access to the comic books artwork at various stages. These included not only the finished pages, but the original pencil art, inks and covers. Here’s a sample of one of the blogs we did.

Digital Zoetrope Produces a Video to Introduce Intersil’s New Website

 

Recently, Digital Zoetrope Productions produced a minute long video for Intersil Corporation to introduce their new website. The video plays on the theme of a futuristic user interface to accentuate the intuitive web experience of Intersil’s new site and features Intersil CEO Dave Bell. The video was shot at Left Hand Man Studios in San Jose, California and at Intersil’s corporate offices in Milpitas, California using a Panasonic HPX-500 P2 camcorder. Post-production was then done at DZ’s offices in Melbourne, Florida utilizing Apple Final Cut Pro 7 and Adobe After Effects CS 5.5.

Pin It on Pinterest